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Does Your Marketing Suck?
Does your marketing suck? It probably does since you found your way here. Or maybe, you’re just curious how the other half promotes their products and services. Either way, we’re glad you’re way here to learn why your marketing strategy doesn’t produce results or drive sales – or at least not as much as you like.
Influencer Marketing 101: Developing Effective Business Marketing Strategies
Did you ever rely on a celebrity or Instagram model’s review to purchase from a fashion brand or skincare company? These testimonials can be pretty convincing for most consumers. While various digital marketing trends make businesses stand out, influencer marketing continues to dominate today’s marketing world.
What's Next for Brand Marketing in the New Normal?
The COVID-19 pandemic has disrupted business as usual worldwide and transformed marketing almost beyond recognition. This great period of uncertainty and turbulence saw a series of transitions in consumer behavior, from how they sought information to how they communicated with brands and their purchasing patterns. These changes meant that businesses had to rethink and revamp their brand marketing strategies to survive and thrive in the evolving landscape.
Everything You Need to Know About the UX Design Process
About 70% of online businesses fail because of bad usability. Meanwhile, only 55% of companies conduct user experience (UX) testing. If you're not considering the end-user, you could frustrate them.
Creating a Killer Marketing Strategy for Your Business Plan in 2023
The marketing world is barely into the second quarter of 2022 and has already seen some major shifts in the industry. From the rise of short-form video content to conversational commerce, shoppable links, and the Metaverse, the post-pandemic market is bringing forth several trends and forcing companies to revamp their marketing strategies to keep pace with the developments.
The Importance of Leadership in Digital Marketing
Leadership is an important skill, beneficial for varying fields. This is no different in digital marketing, where excellent leadership can ensure that a company’s digital assets are optimized to achieve its goals.
The Importance of Marketing in the Post-Pandemic World
Marketing has always been one of the key prerequisites to business success as it allowed them to promote and sell their products and services to a niche audience strategically. However, the COVID-19 pandemic has transformed markets worldwide, and the new dynamics are driving unforeseen shifts in the marketing function.
Identifying Social Media Trends in Marketing: 2021 Edition
With more than 30 million different small businesses throughout the United States, one thing is certain: competition is everywhere.
No matter your industry, no matter your niche, it's crucial that you have strategies in place to help your business stand out from the crowd - but the truth of the matter is that this is easier said than done.
One reliable way to do this is through social media marketing. Keep in mind, though, that what worked in 2010 isn't going to work today.
Digital Transformation in a Post-COVID World
Digitization has always been significant, but the COVID-19 pandemic gave it new and urgent importance. Overnight, companies had to change their business models and adapt to the new normal. Businesses that embraced this found a way to survive the pandemic. Those that didn’t were forced to shut their doors.
Branding Your Business in 2021: 4 Things You Should Know
Your brand needs to be the single most remarkable thing about your business. It’s what helps you stand out from the crowd. It’s what differentiates you from your competitors.
ROI on Different Social Media Platforms
Approximately 3.2 billion users use social media – that’s 45% of the population. It’s safe to say that social media has a broad reach.
Does Data Improve Digital Marketing?
According to Forbes, 64% of executives agree that data-driven marketing is essential for success amid the competitive world we live in. 57% said that data-driven marketing campaigns showed a higher ROI as compared to non-data-driven campaigns.
Top 5 Digital Marketing Trends for 2021
The pandemic has massively sped up the move towards digitization. The changes that we all expected to see five years from now are being implemented today.
Top 5 Ways to Make Your Website More Accessible
By making your website more accessible, your business will extend its reach to even more customers.
3 Common Myths About Digital Marketing You Should Know
How often have you heard the common misconception that owning a website is enough to market your products digitally? Digital marketing is only increasing in importance, as consumers are now spending more time on social media and using the internet to research for and on a product.
Marketing to the Younger Generation
Unlike other generations, millennials and Gen Z have grown up with the internet and are children of the digital age. Marketing to them, therefore, differs significantly from marketing to older generations.
3 Psychological Elements to Boost Your Digital Marketing Strategy
Believe it or not, psychological elements in online marketing can ward off potential customers or convert them into returning consumers.
Why Digital Strategy Is Essential For Success
As of January 2021, almost 60% of the world’s population (4.66 billion people) had access to the internet, with 92.6% of these users accessing the internet through mobile devices. That’s 4.32 billion people on mobile alone. As these numbers continue to increase exponentially, it is very clear that we’re dealing with a world while digitization is more important than ever before. Consumers are constantly on the go, and there are seemingly countless platforms and digital channels ready to use to expand your reach.
Futuristic Marketing: How Artificial Intelligence Can Be Applied to Digital Marketing
Are you looking for revolutionizing ways to boost conversions and enhance customer experiences? I’d recommend using artificial intelligence.
Marketing Psychology: Influence Your Customers
The key to influencing customers is understanding their needs and buying habits – this is where marketing psychology shines.